Fitness should fit real life.

Xiamen Kaiming Technology Co., Ltd. was formally established, beginning its exploration of the home fitness equipment industry. The company started with international market research, product sourcing, and supply-chain resource integration, focusing its early resources on supplier selection, product testing, quality-standard development, and overseas customer acquisition.

In its first year, the company generated approximately US$420,000 in revenue, with overseas business accounting for about 55% of total revenue. The team established relationships with approximately eight suppliers, developed an initial portfolio across three core product categories, and shipped about 5,000 units—laying the foundation for future product development and international growth.

From 2015 to 2017, Kaiming gradually established its product development, supply-chain management, quality-control, and international business systems. The team became more deeply involved in product selection, structural optimization, packaging design, production follow-up, and export delivery, evolving from basic purchasing support toward an integrated product-service model.

Revenue increased from approximately US$1.11 million in 2015 to US$2.22 million in 2016 and US$3.89 million in 2017. Three-year cumulative revenue reached approximately US$7.22 million, while overseas business grew to about 72% of total revenue.

By the end of 2017, the company had served more than 35 customers, expanded to approximately 12 product categories, and exceeded 50,000 units in annual shipments. A growing customer base and order volume helped establish long-term supply-chain partnerships and created the conditions for the next stage of product-development capability.

From 2018 to 2020, Kaiming entered a period of rapid improvement in product development and manufacturing capability. The company strengthened structural design, sample validation, tooling development, material testing, production-process optimization, and end-to-end quality management, shifting from traditional product supply toward customized product development.

Revenue grew from approximately US$5.42 million in 2018 to US$7.22 million in 2019 and US$9.44 million in 2020. Three-year cumulative revenue reached approximately US$22.08 million, with business scale and product-development capability advancing together.

During this period, the company invested approximately US$900,000 in product R&D, tooling development, and production-technology upgrades. Customized products contributed about 38% of revenue, gross margin rose to approximately 24%, annual shipments exceeded 180,000 units, the product pass rate reached approximately 98.2%, and on-time order delivery reached about 96%.

Close collaboration between development and manufacturing established an end-to-end capability spanning product concepts, structural development, testing and validation, scaled production, and international delivery.

From 2021 to 2023, as global demand for home fitness continued to grow, Kaiming expanded both its product portfolio and international business. The company continued developing products for home strength training, weight management, daily movement, and space-conscious fitness scenarios across different markets.

Revenue reached approximately US$12.78 million in 2021, US$16.39 million in 2022, and US$20.28 million in 2023. Three-year cumulative revenue totaled approximately US$49.44 million, marking the company’s transition into scaled development.

By the end of 2023, overseas business represented approximately 88% of total revenue, cumulative product shipments exceeded 850,000 units, and products had entered more than 20 countries and regions. Annual active customers exceeded 80, the repeat-purchase rate among core customers reached approximately 76%, R&D investment represented about 5.2% of annual revenue, and gross margin increased to approximately 27%.

Alongside growth, the company optimized its customer structure and supply-chain management, gradually moving from an order-driven model toward one powered by product value, development capability, and long-term customer relationships.

From 2024 to 2025, Kaiming entered a new stage centered on product solutions and brand value. The company further integrated market insight, user research, product definition, industrial design, structural engineering, testing and validation, and mass-production delivery, while increasing investment in proprietary products, brand building, digital marketing, and user-service systems.

Revenue reached approximately US$23.89 million in 2024 and grew to US$28.47 million in 2025, an increase of approximately 19.2%. Two-year cumulative revenue reached approximately US$52.36 million. Proprietary products contributed about 58% of revenue, and gross margin increased to approximately 30%.

During this stage, the company invested approximately US$2.92 million in product development, testing, validation, and technology upgrades, as well as approximately US$1.19 million in brand building, marketing, and digital-business infrastructure.

By the end of 2025, annual shipments reached approximately 520,000 units, the company maintained relationships with more than 40 long-term supply-chain partners, and overseas markets contributed about 90% of revenue. Kaiming was evolving from a traditional product supplier into a home-fitness solutions company integrating product development, manufacturing coordination, global delivery, and brand operations.